Leveraging Your Events, Part 2

Alumni events are a great opportunity to recruit and recognize members!

During your event, set up a membership table (this can be part of your registration or welcome table). Encourage attendees to join or renew at the discounted event rate of $40 (regularly $50) as they check in. Another great time to ask attendees to join is when a speaker is addressing the entire group. Don’t forget a well-positioned sign touting membership.

Give appreciation to members who have come to your event. A “Member” sticker for nametags or clothing is one public way. During remarks, make sure to give a “thank you” and a round of applause to put a deserved spotlight on members’ commitment. Gestures like this also remind nonmembers that it’s time to join.

Talking points, table signs, forms, brochures, and stickers are available to download/order online, free of charge, via the member recruitment guide.

As always, feel free to contact me at 812-855-4822 or jchall@iu.edu.

Posted in Events

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