How to Eat an Elephant

We all know the saying: How do you eat an elephant? One bite at a time.

A big goal, such as the ALL IN membership challenge, can be like trying to eat an elephant. And while big goals are great, they can also be overwhelming. Breaking them into several, smaller goals can make them more manageable.

We’ve asked you to recruit 10 members this year. That may seem like a lot. With 10 months remaining in the challenge, how about setting a goal to recruit one member per month, between now and next June? Sound more doable?

Start by signing up a member at your next event, or buy a gift membership for someone you know. For other tips, visit our member recruitment guide, or contact me at 800-824-3044 or

Grab an elephant ear and take a bite!

Joan Hall

Posted in Association News, Events

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