New words, new vernacular
We have a lot of changes to the way we talk about our new member program. We are now using new words to describe familiar elements of the program.
- Member program, not memberSHIP. Our program recognizes “members”—the people who support us—rather than “membership”—the transaction. We’re dropping the ship.
- Member contribution, not membership dues. Rather than paying dues, we’re asking people to make a member contribution.
- IU Loyal Alumni fund, not operating or endowment. When members make their contribution, all of the money goes into a single account – the IU Loyal Alumni Fund – rather than into either operating funds or an endowment.
- Many people benefit, not just one. When members make the member contribution, the money is used to the benefit all members, not to purchase a benefit for a single person.