Social Media Guide

Your guide to developing effective social media content

Welcome to the world of social media! Social channels like Facebook, Twitter, and Instagram are a great way to share a message with your alumni group in a quick, easy, and engaging way.

As IU alumni, there are so many stories that are important and relevant to us that if we sent an email every time we saw something worth sharing, our inboxes would fill up quickly. That’s why social media platforms are such effective means of sharing the IU story.

The following are some proven tips and tricks to maximize your social media engagement, as well as some general formatting guidelines and suggestions to help enhance your social media content.

Since you’ll be representing IU on social media, don’t forget to share administrative access with IUAA!

Tips & tricks

The world of social media is always changing, so it can be hard to keep up with the latest trends and guidelines. Bookmark and check semi-frequently the resources below to help keep your social media channels as fresh and current as possible:


Event promotion and other sensitive issues are governed by the following policies. You’ll find links to each of these on this site:

  • Religious holidays
  • Promoting third-party events and events that involve alcohol
  • Political activity under the IU name
  • Soliciting monetary support
  • Promoting events with a Big Ten affiliation

» Contact your IUAA liaison for assistance when you’re not sure what to do or if you’ve got a gut feeling to double check something.

Review, review, review

And review some more...

No one is perfect, and no one wants to make mistakes publicly. Get in the habit of reviewing your posts and page regularly to make sure everything looks good, and watch for comments pointing out mistakes.

Following this process can help you avoid mistakes: