Tools for telling the IU and the IUAA story
IUAA charter communities use a variety of tools to communicate with the IU alumni audience. These tools include:
- Constant Contact broadcast email service
- Social media services, such as Facebook and Twitter
- IU Visual Branding Resources, a suite of resources from IU Communications, customize by IUAA’s Alumni Marketing Team
As communicators, it’s important that we use these tools to gain instant recognition from IU alumni. As IU messengers, it’s important that we present IU in a similar way to continue strengthening IU’s brand recognition. IUAA offers three guides to help maximize these tools. In addition, Indiana University offers a number of helpful resources.