IU Day Campaign

Celebrate IU Day

IU Day is the world’s biggest IU celebration, but it’s also a day to reflect on the incredible memories you’ve made at this university. As we look toward IU’s future, we want to ensure that students in the years to come are able to enjoy the same incredible experience. That’s why we ask for your help in giving back to the place that gave us so many connections worth celebrating.

IU Day 2021

This year, IU Day is April 21, and it’s sure to be a worldwide celebration of all things IU. There are plenty of ways to celebrate, such as watching IU videos and games, wearing your favorite IU gear, sharing messages of gratitude, and participating in safe and physically distanced acts of kindness.

Give Back

IU Day is an opportunity to participate in crowdfunding initiatives as well as safe and physically distanced service projects that celebrate our alma mater. In 2019, we raised more than $30,000 for IU student scholarships.

Get Social

Share your celebration with the hashtag #IUday. Whether you’re wearing your favorite IU gear, baking a cream and crimson cake, or just celebrating at home—we’d love to see it!

Let's Get Started

Follow these steps for initiating your IU Day Campaign. Visit the IU Day FAQ for more information.

Step 1: Activation

Complete and submit the IU Day Campaign activation form.

Step 2: Training

Once your activation is reviewed and approved, you’ll receive a detailed email that explains the available resources, reporting requirements, and expectations of this core campaign.

Step 3: Resources

A member of the IUAA Alumni Communities team will provide you with access to campaign-specific resources, including:

  • Email copy
  • Thank you cards
  • Social media copy and images
  • Downloadable stationary

Step 4: Reporting

Complete the IU Day Campaign reporting form by April 22. We’ll ask how you celebrated IU Day—did you participate in crowdfunding, host a safe and physically-distanced service project, or take part on social media? Maybe your group did all of the above? Share your successes with us!

For more information about the IU Day Campaign or chartered communities, please contact your IUAA liaison or Rachael McAfee at mcafee@iu.edu or 812-855-3918.